Carlos Castro
Carlos spent over a decade at Tableau and Salesforce building, leading, and scaling high-performing sales teams consistently finishing at the top of the leaderboard in one of the most competitive sales organizations in the world. He's a two-time President's Club winner, a former #3 ranked manager out of 50 globally, and a back-to-back Americas and Financial Services Leader of the Year.
But the numbers only tell part of the story. What Carlos actually built at Tableau was a machine — teams with structure, accountability, clear pipelines, and a culture where sellers wanted to perform. He managed books of business in the range of $15–$32M+, oversaw teams of 10–15 direct reports, and consistently drove double-digit growth even in down markets.
His early career started the same way Cash Flow Castro operates today: hands-on and results-first. In college, he opened and ran his own sales branch for Vector Marketing, which sold Cutco Cutlery personally hiring and training 30–40 reps and driving $150K+ in revenue in his three months of operation.
Cash Flow Castro exists because Carlos saw a gap. The systems, discipline, and revenue visibility that make enterprise sales teams great almost never exist in small local businesses and that gap costs founders both revenue and valuation. He built his firm to close it.
He brings the same get-it-done energy to every engagement, not as a consultant who advises from the outside, but as a partner who shows up, rolls up his sleeves, and acts like an owner.